AI is not inherently more truthful than people, but neither is human authorship a guarantee of truth. The most trustworthy source is the one that supplies evidence, acknowledges uncertainty and corrects its mistakes.

The beauty of AI is that it’s not just for tech giants. Small and medium businesses can harness AI tools to level the playing field. Whether it’s automating inventory management or personalising the shopping experience, AI can be tailored to fit your unique needs.