Strategy is one of the most discussed and least tested concepts in business. Too often, strategies are approved because they sound compelling, align with ambition, or promise growth. Yet many fail not because the idea was wrong, but because the strategy was never fit for the reality of the organisation meant to deliver it.

When I first started diving into the world of business strategy, I quickly realised it’s not just about having a great product or service. It’s about crafting a clear, actionable plan that guides every decision you make. If you’re aiming to transform your business, especially in the fast-paced eCommerce and technology space, having a solid business growth strategy is non-negotiable.